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BRAND IDENTITY AND LOGO DESIGN
Branding
I design brand identities and logos that are built to scale, developing cohesive visual systems that translate across broadcast, digital, product, and marketing experiences. My work spans media brands, corporate and local businesses, content initiatives, and internal products.
TEGNA CTV/OTT STREAMING PLUS APPS
I developed a cohesive logo system for TEGNA’s 49 streaming apps, designed to unify the “plus” experience across stations and reflect 24/7 access to local content and VOD. A key challenge was ensuring the design system could integrate seamlessly with each station’s existing logo while maintaining a cohesive identity across TEGNA’s full suite of streaming apps.
I collaborated to quickly scale the design across all stations, creating a full set of app logos within 48 hours. Building on that foundation, we developed the visual approach for on-air promotional graphics and marketing spots to drive awareness and app adoption. The final design system established a consistent yet flexible brand across CTV/OTT platforms while maintaining individual station identity.
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