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LINEAR | DIGITAL | MARKETING | PERFORMANCE MARKETING
Pixel Lens Brand
A TEGNA-wide brand rollout delivering a unified package and scalable visual design system across broadcast, digital, and marketing platforms.
50+
local media brands launched with the Pixel on-air graphics package.
2,500+
assets produced to support broadcast, digital, and marketing platforms.
90 Day
delivery schedule.
I served as Art Director for the launch of TEGNA's Pixel Lens rebrand, a large-scale initiative spanning more than 50 local media brands. I provided creative direction from initial concepts through final deliverables, helping shape a cohesive visual system applied across broadcast, digital, and marketing platforms.
I contributed to the design and development of the core brand elements, including the Pixel – a central visual device designed to guide focus, frame content, and drive motion across the system.
ON-AIR LOCAL MEDIA BRANDS' PACKAGE ELEMENTS
With a focus on consistency and scalability, I guided the application of the brand across thousands of deliverables, ensuring cohesion across platforms and enabling consistent application across individual station brands. The visual system also emphasized cinematic, story-driven footage to create an impactful brand experience.
ON-AIR CONTENT-BASED ELEMENTS
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