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WINTER OLYMPICS LOCAL COVERAGE | LINEAR | DIGITAL | SOCIAL | SALES
Milan Cortina
A Winter Olympics brand package developed for TEGNA NBC stations to support multi-platform coverage across broadcast, digital, and marketing.
22
NBC local media brands
24
graphics packages created to support national and local Winter Olympics coverage across linear, digital, and social platforms.
250+
deliverables developed to support the Winter Olympics package from pre-Games through live broadcast coverage.
I co-led the design and development TEGNA's Winter Olympics graphics package for NBC stations, creating the initial concept and visual direction that informed the overall look and feel. In my role as Art Director and Senior Motion Designer, I evolved the concept into a cohesive design system and partnered closely with designers to provide ongoing creative direction throughout execution.
ON-AIR AND STREAMING
Inspired by NBC’s national Olympic broadcast package, as well as the contrast between Milan’s rich cultural history and the surrounding mountain landscape, the visual approach drew from both influences to create a dynamic and flexible brand. The system was designed to scale across broadcast, digital, and marketing platforms, as well as sales initiatives, and was implemented across multiple stations in preparation for coverage.
ORGANIC SOCIAL | SALES | MARKETING | LINEAR
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