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LINEAR | DIGITAL | SOCIAL | PERFORMANCE MARKETING
Elections
A TEGNA-wide elections brand package designed to support live, high-volume election coverage across more than 50 stations. The package was built for clarity, flexibility, and long-term use across multiple election cycles.
50+
local media brands supported across election coverage.
19
graphics packages created to support national and local election coverage across linear, digital, social, and performance marketing platforms.
650+
deliverables created for the national graphics package.
I contributed to the initial concept phase, helping shape the visual direction. Building from that collaborative foundation, I led the refinement and expansion of the design system, with a focus on motion design, overall package cohesion, and scalability.
ON-AIR
Development began a year ahead of the 2024 Presidential Election, with the package debuting during primary coverage. Designed for longevity and adaptability, the system continues to be used across stations for ongoing election coverage, including 2025 and the 2026 midterms.
ORGANIC SOCIAL AND ON AIR
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